An eye for brands

In the past few sems that I've been taking marketing classes, I always had that doubt at the back of my mind whether I was doing the right thing for my future. Friends have been telling me they see me in Marketing coz it's in my personality daw. "Hindi ka mukhang Finance." Masisira daw ulo ko.

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Can I tell you?

About my Tuesday.

Yesterday we had a joint class for Brand Management and IMC. Our guest speaker was Mr. Francis Flores, a former Unilever marketeer for Axe and Ponds, not with Jollibee Foods Corporation for Greenwhich. Aldren and I met him earlier at the front lobby. Napagtripan lang namin batiin because he got there early so we decided to greet him and have a little chitchat.

Sir Acedera arrived shortly after we talked and then he began setting up his laptop. His talk was on Integrated Brand Communications. It was a short, interesting and insighful talk. after which, we moved to the q&a where we got to ask him a lot of questions about his corporate life, his brands, and his future plans. I asked if he was considering teaching. He said yes but maybe in a few years time. Sir Acedera and joked ' sa pa guest-guest nagsisimula yan. Si Nes pa guest guest lang din yan dati'.

The speaker was asked if he thinks the best way to go is enter an FMCG company first the move to local firms. Sir Francis' last words before he left was 'Remember, I didn't have a choice back then. It was only Unilever that can give me the best training. Now we have a lot of local companies that provide the same training.' (can i just add '*wink wink*?)

Anyhooo, the talk reaffirmed my love for Marketing. I really wanna do it in the next 5-10 years of my life. Of course it doesn't hurt to pass other departments like Sales, (shet maghahakot ako) operations and (OH GOD) HR. hahahaha But I want to end up in Marketing.

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And oh, regarding the title of this post? Coz recently I saw one of the hottest pairs of shoes I've seen in a long time. I think I saw the brand. It was tiny and embedded on the shoe's suede material. I checked the site of the my brand in mind but the pair wasn't there. So after having dinner with friends at the mall, I persuaded them to check out the store. Viola! It was there. I was right. I got the brand right! YAHOOOOO! It was an enlightening moment for me. Imagine seeing a very tiny logo at least 3 meters away from you. and later realizing that you got the brand right? Maybe for non-marketing people this is shallow. I guess you will never really understand it until you are part of this field.

So there goes my Tuesday. Can't wait for Thursday- trip to Publicis! yay!

STILL ALIVE, NOW KICKING!

I've been invisible for the last X weeks ALL BECAUSE OF FEASIB. haha Now that feasib is done, here's a recap of the happenings in my life the past few weeks. And can I just say, I cannot remember any of the things I did before the feasib hell month.

1. Grad pictorial! I won't post individual photos. Nakakahiya! But here's a photo of ABAM as hippes.


2. ORGPRESS. Shempre pa, we won again. hahaha loves it!

3. FEA-UGH-SIB and 177 SLEEPOVERS
3. Tara sa Kalye street party
love love love kilyawan, Picoy and Miko Pepito! Super fun performances! watch the videos here.

4. Unilever Philippines CEO Fernando Fernandez visits CBA. Hot, young but married. hehehe

5. Got pasalubongs from Acedera and Jet. weeee!

Reese's from Acedera's trip to China during the Olympics

Royce chocolate from Jet's trip to Singapore last weekend. Sarap kaso bitin!

I found this photo of Royce online. The class only had a single box to share so I only got half of one block. hehe

6. And of course, the downfall of the Archers. haaaay. okay lang yan, bawi kayo next year! weeee!

Time flies so fast. I want all the stress to end now. Sembreak please come. I'll do the drama next sem. hehe

Cheers!

A more deserving post on Eraserheads a.k.a. 'can never really' post

It's been a week since the mega reunion of the band. My previous post didn't even give justice to the event. It was for the simple reason that I was in shock. It felt like it's something personal to me. I guess I will never really fully explain nor quantify how it felt to be there and witness everything.

I love EHeads for so many reasons I shall explain. Also enumerated are my random sentiments.

1. I grew up with their music. Pare Ko is my ultimate 'cool' song way way back. I felt that knowing the song made me in the loop and more mature. Their songs, like Huling El Bimbo is the only song I remember singing and watching (the music video). I was even afraid of watching the video coz in the latter part of the video, the girl emerged from a mound of dry leaves. How freaky is that? haha

2. They're from UP. I love UP more right now than ever. Of course there are the given like my friends, profs, orgmates, non-BA friends. But the legacy is just so overwhelming. It's gonna be so hard to level to the success of the eraserheads.

3. I will never really fully recover from the concert experience. Just the thought makes me cry.

4. I'm gonna grab that UP centennial hoodie that they wore. I'll ask a friend to get for me. I hate lining up for it. HAHA (photo from the UP multiply site)

5. I CAN NEVER REALLY SCREAM HARD ENOUGH FOR THE WORLD TO HEAR THAT I LOVE THIS BAND SO MUCH.

6. The mere sight of the band together on stage made me go 'awwwwwwwww'. It's like they really did it for the fans. And hello, 6 years after they disbanded and WE are still here singing their songs. I think that's the obvious hint that we want them back so bad.

7. I, along with the thousands of others who attended the concert, will be haunted by the thought of how it'd turn out if Ely didn't feel ill. That until the great PART 2. Raymund's interview on the news saying 'Kasing bitin niyo lang ako' and 'Babawi kami' make me sooo giddy. I'll make sure I get into the VIP again. or SVIP for that matter.

8. Here's a shot of Ely minutes before he was taken to the hospital. Photo by Daphne Osena who was at the SVIP area. Lucky girl! He looks really stressed. :|


9. This blog post still does not give justice to the experience. But I guess I always am better in talking.

10. I pray Ely gets well. So that the concert part 2 pushes through. Also the reunion album. And LOOORD SANA MAYAMAN ANG USC PLEASE NAMAN SA UP FAIR OR CENTENNIAL CLOSING CEREMONY. They totally deserve to be there. UP = EHEADS = UP.

AMEN.