Showing posts with label campaigns. Show all posts
Showing posts with label campaigns. Show all posts

Thursday, January 15, 2009

Topic-dump

NEWBIE
By now everyone has seen the famous McDo commercial. Everyone I know has blogged or replied to a blog about it. While I have enjoyed the luck of seeing it on the very first time it was aired, I was too lazy to sit down and blog about it at that instant. haha 

For the record, I liked it! As in like- at face value ha. More than that, ang galing ng timing ng commercial. By now you should know that the second part of the Eraserheads concert (aka The Final Set) is set on March 7. I am super kaduuuuper excited for this. I do hope Fa manages to get us stickers! Stickers for VIP and SVIP, tickets for patron and general admission. If you have a contact and is willing to get us stickers for a fee, lemme know!!! Anyhooo, back to the commercial. McDonald's and Eraserheads. Two big brands in their respective industries. And two big brands building one another. In fairness talaga, walang nalugi sa commercial. haha Haaay, I miss Sir Ray Acedera tuloy. I am sooo gonna attend the finals day of his 177 class this sem. 

SLEEPY HEAD
On a different note, today I was suuuper sleepy the whole day. On my way home, I realized why. I drank bioflu today- one after breakfast, another around 2 pm. So in all my classes I was so sleepy I had to leave to avoid embarrassing myself in case the teacher sees me. The weather is making me sick, ugh. I wonder how I'll survive in a different, and much colder country. Wag nalang. hahaha

DONYA-ness
Today we had 192 (Entrep class). Mr. Gary Quimado returned our business proposals and gave his feedback. I'm happy that he liked all three proposals we (with Fa, Weng, Jeni and Emm) submitted. Right now I just wish I find it in myself to REALLY BELIEVE in what I can do so that I'll have enough courage to put up my own business. I don't really have a plan for my life after graduation. All I I have are random little thoughts- like travel with mommy after grad before I start working (if I get a job at all). Right now I think I have to structure my life. I know what I want to be in the future- the life I'm living and all the shizz that comes with it. But I have no idea how to get there. I just wanna be a donya- is that too much to ask? HAHAHA My 192 groupmates and I just wanna be donyas. That's all.

Here's to donyaness and the things we have to go through to get there! :D

Monday, November 17, 2008

BLOG-DUMP

Due to my unexplainable avoidance of the computer, I have accumulated quite a collection of topics for this blog. But now that I have the energy to type, imma put them all here.now.

NEW ADS
I can't get over the new ads on tv. Not that I love them all but you know, it's crazy when they all start flashing on prime time and lunch break shows. Here are my picks!

BPI's new ad- "Brand New Day". We're changing the rules on banking. That's the message they're shouting to the world. it is sooo effing amazing. BPI revamped their banking system from 3-day check clearance to REAL TIME clearance. From atm replacement and check encashment in your home branch to any branch. It's amazing.


MERALCO's Christmas ad. Yay to the appearance of Mr. Tony Meloto of Gawad Kalinga! I clearly remember last October he graced our Advertising class to give a short talk on 'giving back to society'. I can still recall how I felt after his speech. He was so inspiring! Mind you, I was two feet away from him. hahaha For my classmates who were at his talk, remember he said a lot of big brands wanna be affiliated with GK? Well, that leads me to my next ad.

GOLDILOCKS. Kris Aquino introduces the new CSR of Goldilocks. This Christmas season, Goldilocks together with Gawad Kalinga join forces to provide homes for the less fortunate. I'm not sure how it works but if my memory serves me right, when you buy their cakes, part of the money is donated to GK. I still love Red Ribbon more. But it's fine, great effort to Goldilocks!

DESTINATIONS!
I was watching the Excecutive Class on ANC hosted by David Celdran and he featured two lovely destinations- CamSur and Palawan. That time I just got back a few days before from Palawan so I decided to relive my short vacation by watching it. The CamSur segment focused on the Camarines Sur Watersports Complex and the different choices for lodging. There was the container vans, the more upscale Villa del Rey cabanas, and a little farther is the GK Bed & Breakfast. Yep, Gawad Kalinga. hahaha There's much power in this advocacy pala, hahaha.

198 Class
This is the leadership class every Saturday under P&G's Jim Lafferty. He's never showed up for the past two meetings. Nevertheless those two meetings were fun! First one was intro and expectation citing per group. The second one, Mr. Angkush, HR director of P&G Philippines was our speaker. He talked about vision and it was super fun and enlightening. I was so amazed with my realizations, and right now I just really wanna work on achieving my visions. haha Our (Dianny, Punky and I) major dilemma will be the conflict with PI 100's lakbay aral. We will have two- Intramuros and Banahaw. If 198 is always this fun, how can I miss a class? haha! I hope I enjoy PI. haaay.

NEW LIST
Okay, so due to the global financial crisis, I have decided to provide a realistic and practical Christmas wish list.

Game!

1. New Planner! Something that's gonna be handy even after grad because the coming year won't be much of schoolwork. HAHA Punky's helping me with the Starbucks stickers. If i don't finish it, I'll probably get the Belle de Jour again. I haven't seen the Starbucks one though. But form afar, it resembles a national bookstore planner. hahaha

2. A 'corporate' watch. By corporate, i mean something I can wear to work. I love love love watches. Next to bags and shoes, it's the next item I love. I wish my dad will give me one. Para na rin may sentimental value haha

3. A job I really really want. Of course, every fresh grad will want a job he/she will love forever. And shempre, sayang naman corporate watch ko kung wala akong trabaho noh! hahaha

4. An amaaaazing sem! Nuff said.

5. A great new sosh life for the fresh grad. hahahaha

THE GOOD TYPE OF INGGIT
And finally, Weng sent me a link to this girl's debut. GUESS WHO IS HER SURPRISE GUEST? ELY BUENDIAAAAAAAA. huhuhuhuhuhu Turns out she adoooores him suuuuper. Eh her mom pala is a good friend of Ely even before he started in the music industry. ayan tuloy, mega serenade ng With A Smile. sheeeet. nakaka inggit pero good for her. We all have dreams. She got hers. Happy birthday. hahaha She's a Philo major in UP pala. Hay naker. CALLING ALL MY FRIENDS: JOHN LLOYD (Caloy, I know you can do this!) OR ELY (Mare, connection of the connection? haha) IS FINE WITH ME. hahahaha
thanks to ivymen.multiply.com for the photo.

There goes my blog dump. I have to get my 'school mode' back. It seems like I always wanna go home lately. Which I shouldn't. Coz I have to make this sem count, and going home isn't exactly the best way to do it. haha So let's make this sem count ayt? tara gimik!

pahabol...Wanna watch Spooftacular showdown? hahaha


Sunday, March 23, 2008

Happy to be Alive!

MTV and Body Shop join forces to launch the
Move Your Lips campaign
for the Staying Alive Foundation. Body Shop created a limited edition Guarana Lip Butter to support the campaign to promote awareness and prevention of HIV all over the world. I saw this in Duty Free today, sold at $3.25 per pot. All proceeds go to the Staying Alive Foundation. Limited edition nga pala. :)

There's also a scent created for the same advocacy.
Body Shop's Rougeberry Eau de Toilette for the
Spray to Change Attitudes Campaign
also for HIV awareness and prevention.

* * *
Just to explain how I found myself in Duty Free, well, my uncle's girlfriend (pseudo-wife) wanted to purchase yet another Longchamp bag (she has loads of 'em in different colors) so we headed to Duty Free to take advantage of the sale they have.

My brother and I, being trained in the field of business in our respective schools, have noticed the change in the trend of shoppers in Duty Free. Many years ago says 'Tita Girlfriend', around 20 years, probably, it was very nice to shop in Duty Free. The have all these unique items and the people who shop there are really the well traveled ones. Luxury goods are updated, items are quite exclusive and the service is really good. Today, people flock in big vans and even convoys that seem like the whole barangay, celebrating everyone's pagiging bigtime abroad. Trends aren't very much updated such as bags that are from last season, scents in all these 'tipid packs' as my kuya and I fondly call it. This shift is very much evident in what types and classes of people come to Duty Free. I can't really blame them. I mean, of course they are simply reaping the fruits of their sacrifices abroad. But it is such a shame that Duty Free downgraded quality as well. The aircon wasn't even turned on! There were lots of electric fans turned on but for a department store, moreover, for Duty Free, sheeesh. Howell, must stop ranting since I didn't really buy anything. I'd rather shop in Rustan's, Glorietta and Greenbelt. They have everything that there is in Duty Free and more, at the same price (when you convert to peso) and of course, the aircon.
* * *
Oh, learned something today. Familiar with L'oreal's latest hair care line, the ELSEVE?
I found it in Duty Free too! But it's labeled ELVIVE.

I haven't exactly figured what is behind their marketing strategy but I do want to understand. According to some websites, it's ELVIVE in the UK and Europe but here in the Philippines, it's ELSEVE. But don't worry, it's the same banana. hahahaha

I'vre tried the shampoo and conditioner of ELSEVE. It smells fine but still, the Purple Palmolive variant still smells waaay better. For the job it does, the price is definitely affordable. I swear, even a bi friend commented 'ang bango naman ng hair mo, Adz.' Weeee! Kinilig ako, in fairness sa bi. hahaha Anyway, back to my story, the conditioner works too but I think it is too expensive for the job it does. So, I wasn't really hooked to buy my second bottle of ELSEVE. Nothing beats Kerastase of course. Although I haven't gathered enough strength to let go of two thousand effin bucks for a bottle of shampoo. I just end up having Kerastase on my hair when I get a cut at chosen David's Salons. haha Maybe when I'm waaay richer, I can afford to buy all the Kerastase I want. wooohooo!
* * *

Oh, one last! Even (PRODUCT) RED brand (branchild of U2's Bono and Bobby Shriver, in cooperation with Ecko, Gap, etc.) joins the World in the call for AIDS awareness and prevention. Half of the total proceeds of the RED line go to the Global Fund for AIDS. They started in March 2006 and have by far pooled up to $100 million. Oh, the parenthesis? it's "the embrace". sweet.
To learn more about this campaign, visit www.joinred.com.




Saturday, January 26, 2008

today I was torn

between going out and staying home to study HR. Damn, I'm stuck in Chapter 3 and we need to study until chapter 9. noooooo. But i think the reviewer will do me fine. As long as I focus. Anyway, back to my being torn...I wanted to see Aliens vs. Predators or check out the Jager Party of JMA at Ponti since Anna Sese invited me to come. Destiny decided that I stay here and read on HR. A friend wasn't really in the best condition for a movie night so we were both stuck home on a Saturday night. But the night wasn't that bad. It was sort of a catch up night over ym with some friends. I just love the wonders of technology.

Coca-Cola has a new campaign. That one with the 'Everyday sweet sunshine' song. It's nice that there's a Filipino touch to it. I believe it's a global campaign because there was this different settings representing different countries. I think they did this to save on advertising costs. All they will do is change the sequence of the clips, placing that of the chosen country as the last clip. Then changing the "Buhay coke, buksan mo" tagline in their own dialect. But somehow, I felt bitin. There was an effort to show togetherness but I didn't feel the connection- the Pinoy twist. They must reconnect with the market through the benta ads like the 'Eto ang beat" craze (which I actually memomize) and the phenomenal Nikki Gil jingle. Well, if you really know me, I love Coke. I am totally in love with it. Although I'm not addicted to it to a point that it's my water. But it is my choice of drink every time I'm out for meals. That's why I am quite attached to their campaigns.

I am very excited for the weekend! It's going to be the super de-stress weekend! Friday Party at Temple then Saturday Jzone event (care of Juancho) , party at Mezze in Greenbelt then Wind event in Jaipur! I wish that many of my batch mates will come on Saturday. GUYS, LET'S SUPPORT EMM'S EVENT. Sunday might be my spaaaah or salon day. That is, if I still have money to spend.