Showing posts with label Brands. Show all posts
Showing posts with label Brands. Show all posts

Sunday, February 28, 2010

EXCITED! - edit

I am so proud to introduce to you all my new little venture.
Introducing Holic Body Treats!

Holic carries organic soaps and gourmet sanitizers. The bath-a-Holic Organics (the soaps) come in five variants- Oatmeal bar, papaya frost, minty lavender, shower fresh and green tea & cucumber. Fresh-a-Holic sanitizers have three variants namely green tea, luscious lavender and viva vanilla.

My favorites are Papaya frost and Shower fresh for the soaps, and viva vanilla for the sanitizer.
The sanitizers come in super cute pink and blue bottles.

I started this because I really believe in organic soaps. I learned from researching that the skin absorbs whatever substances it comes in contact with. That includes the chemicals in commercial soaps. These chemicals build up in our systems so in the long run, it won't be good for our skin. The chemicals also strip moisture off our skin which speeds up skin aging. I've been trying out so much organic soaps that I decided to sell my own since I'll be using them anyway.

More than the profit, it's the learnings that I'm very excited to get from this venture. I have set aside the fear of failure and just do what I really believe in. Please support me! Free plug perharps? hahaha



The brand Holic was actually a product of a contest Sir Acedera did for his five marketing batches. I submitted Holic and won Php 3,000 (which became my fund for the Eraserheads concert ticket) haha.

Holic originates from 'chocoholic', 'shopaholic', 'workaholic'. It's a positive kind of addiction! Just like organic soaps- they're so addictive! Holic soaps do not contain any chemicals. Ingredients include butters, virgin coconut oil, canola oil, fresh milk, fruit juices and plant extracts. Super fresh!

Each bar costs Php 85 and each bottle of sanitizer is at Php 35.

Please help me spread the word. Kindly share this fresh news to your friends. And oh, buy na rin. hehe

Sunday, October 18, 2009

I remember the feeling :)

I super miss being in college. Today I was more than glad to attend the 177 final presentation. I went with Aldren because I didn't wanna enter the room alone. Then I met Ian, he graduated October of 2007 and now works in Magnolia. He brought three boxes of Magnolia beverages too. A lot of people from the higher batches were there. Super overwhelming. 

Sir treated the alumni to lunch at ChocoKiss. We were surprised when he gathered us for lunch. He joined us for an Ikot ride to Bahay ng Alumni. While in transit, he showed us his new 'baby', the bread business he recently put up in Cagayan de Oro. The brand is called Pan Time (fun time) haha. Very cute! It's available in major supermarkets (Robinsons), schools and other channels in Cagayan and will be available here in Manila next month. I am just so thrilled about his new business. Super inspiring.

Edge, Ram and Peter joined us at Chocokiss but they left to meet up with the rest of MSV after. But it was really nice seeing them. Parang college lang talaga. haha

When we got back to CBA, we had a pictorial by the steps. Of course, per group with Sir and finally with the alumni. Steeps, Bobit and Major joined the afternoon group of alumni along with people from batch 1 whom I do not recognize anymore. haha

Anyhoo, back to the presentations, here are some good stuff that were presented.

Cream Silk
Tagline: You are the Universe
I wasn't able to watch this group (because they were the first presenters!). But when I entered the room, they gave me a pink balloon with a little card which had 'You are the Universe' written. Over dinner they showed me their tv ad, super sweet ad, I love it.  I found out in that they gave all the ladies pink and white balloons like what I received also.

RC Cola
Tagline: Lagi mong ka-trip!
True to their tagline, ang lakas talaga nila mang trip. They are the only group who actually moved the whole class into a different room for a change of atmosphere. They did a super goood job in shifting RC from a cheap brand to a cool brand. Yay! And their tv ad was really good I'm so sure everyone in the room was smiling. And as a bonus, Sean Tiu reported with the group in fluent Filipino! Everyone was cheering for him because he doesn't really speak Filipino. He's very fluent in English which made some of his words slang but nonetheless great effort. 

Sting
Tagline: Astig Ka Ba?
This was presented by 5 boys, all in a super hyper mode all throughout the report- somehow we thought they drank liters of Sting before reporting. Very good delivery of report, very executable campaigns and they really owned the "Astig" image.

Dunkin Donut
Tagline: Pasalubong ng Bayan (retained the current tagline)
To quote Sir Acedera "If we count the number of wows, this group probably got the most wows today." And I tell you, they really had WOW ideas, it was so exciting. They had witty traffic signs "DONUT BLOCK THE DRIVEWAY, PAPUNTA SIYA NG DUNKIN DONUT" and "DONUT DELAY, HINIHINTAY NA NI BUNSO AND DALA KONG DUNKIN", amazing donut MRT cards and "mouth" machines (I dunno what they're called haha), etc. Really really refreshing, and funny approach to the brand. They even chose Santino (as in the teleserye kid) as their endorser.

Rankings are as follows: Tied at 3rd are Cream Silk and Dunkin, second is RC Cola, top team is Sting.

Sir had to convene the alumni outside to check if we were all on the same page about our verdicts. We had unanimous choices for the top 3 groups but we differed in the order. It was purely chikahan because it had no bearing since the grades were combined inputs from Sir and the class.

I still remember last year, we had no gifts, no notebooks from Sir, no stuffed toys for the winners. But it's all good. It's very flattering to be part of the class because you really see how the class evolves as batches pass. At the end of the announcement of winners, Sir Ray asked for final words or comments from the alumni. Jeff Garma from batch 1 proposed a round of applause for Sir Ray for investing so much time and dedication in creating a class like this. It was the sweeeeeetest, most flattering and most fulfilling gesture we could have given Sir. Too bad for the students next sem, he won't be teaching because he wants to focus on his bread business. When things are stable he will definitely come back to teach. So I'd like to think that the great applause is our pabaon to him for the duration of his break from teaching.

He's cooking up a facebook group for BA 177 where we can share new ads, crazy ideas, and inputs - all batches. I'm excited! All thanks to the inspiration and knowledge from Sir Ray, we will never stop learning. :)

As a side note, I found this on facebook. Really funny I thought I'd fit my post title too. hahaha

"Hindi porke’t madalas mong ka-chat, kausap sa telepono, kasama sa mga lakad o ka-text ng wan-tu-sawa eh may gusto sayo at magkakatuluyan kayo. Meron lang talagang mga taong sadyang friendly, sweet, flirt, malandi, pa-fall o paasa."

Happy weekend guys! :)

Thursday, January 15, 2009

Topic-dump

NEWBIE
By now everyone has seen the famous McDo commercial. Everyone I know has blogged or replied to a blog about it. While I have enjoyed the luck of seeing it on the very first time it was aired, I was too lazy to sit down and blog about it at that instant. haha 

For the record, I liked it! As in like- at face value ha. More than that, ang galing ng timing ng commercial. By now you should know that the second part of the Eraserheads concert (aka The Final Set) is set on March 7. I am super kaduuuuper excited for this. I do hope Fa manages to get us stickers! Stickers for VIP and SVIP, tickets for patron and general admission. If you have a contact and is willing to get us stickers for a fee, lemme know!!! Anyhooo, back to the commercial. McDonald's and Eraserheads. Two big brands in their respective industries. And two big brands building one another. In fairness talaga, walang nalugi sa commercial. haha Haaay, I miss Sir Ray Acedera tuloy. I am sooo gonna attend the finals day of his 177 class this sem. 

SLEEPY HEAD
On a different note, today I was suuuper sleepy the whole day. On my way home, I realized why. I drank bioflu today- one after breakfast, another around 2 pm. So in all my classes I was so sleepy I had to leave to avoid embarrassing myself in case the teacher sees me. The weather is making me sick, ugh. I wonder how I'll survive in a different, and much colder country. Wag nalang. hahaha

DONYA-ness
Today we had 192 (Entrep class). Mr. Gary Quimado returned our business proposals and gave his feedback. I'm happy that he liked all three proposals we (with Fa, Weng, Jeni and Emm) submitted. Right now I just wish I find it in myself to REALLY BELIEVE in what I can do so that I'll have enough courage to put up my own business. I don't really have a plan for my life after graduation. All I I have are random little thoughts- like travel with mommy after grad before I start working (if I get a job at all). Right now I think I have to structure my life. I know what I want to be in the future- the life I'm living and all the shizz that comes with it. But I have no idea how to get there. I just wanna be a donya- is that too much to ask? HAHAHA My 192 groupmates and I just wanna be donyas. That's all.

Here's to donyaness and the things we have to go through to get there! :D

Monday, December 15, 2008

I want one too!

People named Miggy must all be gorgeous and wear RayBan's. HAHAHA

Miggy Montenegro in RayBan Wayfarers

My friend Miggy Echanis in RayBan Wayfarers

I want Wayfarers too! kakaloka. hahaha

Hello Miggy, if you're reading this, hahaha I hope you don't mind. I totally love the shades on you.


Tuesday, September 30, 2008

An eye for brands

In the past few sems that I've been taking marketing classes, I always had that doubt at the back of my mind whether I was doing the right thing for my future. Friends have been telling me they see me in Marketing coz it's in my personality daw. "Hindi ka mukhang Finance." Masisira daw ulo ko.
* * *
Can I tell you?

About my Tuesday.

Yesterday we had a joint class for Brand Management and IMC. Our guest speaker was Mr. Francis Flores, a former Unilever marketeer for Axe and Ponds, not with Jollibee Foods Corporation for Greenwhich. Aldren and I met him earlier at the front lobby. Napagtripan lang namin batiin because he got there early so we decided to greet him and have a little chitchat.

Sir Acedera arrived shortly after we talked and then he began setting up his laptop. His talk was on Integrated Brand Communications. It was a short, interesting and insighful talk. after which, we moved to the q&a where we got to ask him a lot of questions about his corporate life, his brands, and his future plans. I asked if he was considering teaching. He said yes but maybe in a few years time. Sir Acedera and joked ' sa pa guest-guest nagsisimula yan. Si Nes pa guest guest lang din yan dati'.

The speaker was asked if he thinks the best way to go is enter an FMCG company first the move to local firms. Sir Francis' last words before he left was 'Remember, I didn't have a choice back then. It was only Unilever that can give me the best training. Now we have a lot of local companies that provide the same training.' (can i just add '*wink wink*?)

Anyhooo, the talk reaffirmed my love for Marketing. I really wanna do it in the next 5-10 years of my life. Of course it doesn't hurt to pass other departments like Sales, (shet maghahakot ako) operations and (OH GOD) HR. hahahaha But I want to end up in Marketing.
* * *

And oh, regarding the title of this post? Coz recently I saw one of the hottest pairs of shoes I've seen in a long time. I think I saw the brand. It was tiny and embedded on the shoe's suede material. I checked the site of the my brand in mind but the pair wasn't there. So after having dinner with friends at the mall, I persuaded them to check out the store. Viola! It was there. I was right. I got the brand right! YAHOOOOO! It was an enlightening moment for me. Imagine seeing a very tiny logo at least 3 meters away from you. and later realizing that you got the brand right? Maybe for non-marketing people this is shallow. I guess you will never really understand it until you are part of this field.

So there goes my Tuesday. Can't wait for Thursday- trip to Publicis! yay!

Thursday, September 25, 2008

STILL ALIVE, NOW KICKING!

I've been invisible for the last X weeks ALL BECAUSE OF FEASIB. haha Now that feasib is done, here's a recap of the happenings in my life the past few weeks. And can I just say, I cannot remember any of the things I did before the feasib hell month.

1. Grad pictorial! I won't post individual photos. Nakakahiya! But here's a photo of ABAM as hippes.


2. ORGPRESS. Shempre pa, we won again. hahaha loves it!

3. FEA-UGH-SIB and 177 SLEEPOVERS
3. Tara sa Kalye street party
love love love kilyawan, Picoy and Miko Pepito! Super fun performances! watch the videos here.

4. Unilever Philippines CEO Fernando Fernandez visits CBA. Hot, young but married. hehehe

5. Got pasalubongs from Acedera and Jet. weeee!
Reese's from Acedera's trip to China during the Olympics

Royce chocolate from Jet's trip to Singapore last weekend. Sarap kaso bitin!
I found this photo of Royce online. The class only had a single box to share so I only got half of one block. hehe

6. And of course, the downfall of the Archers. haaaay. okay lang yan, bawi kayo next year! weeee!

Time flies so fast. I want all the stress to end now. Sembreak please come. I'll do the drama next sem. hehe

Cheers!