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Coca-Cola has a new campaign. That one with the 'Everyday sweet sunshine' song. It's nice that there's a Filipino touch to it. I believe it's a global campaign because there was this different settings representing different countries. I think they did this to save on advertising costs. All they will do is change the sequence of the clips, placing that of the chosen country as the last clip. Then changing the "Buhay coke, buksan mo" tagline in their own dialect. But somehow, I felt bitin. There was an effort to show togetherness but I didn't feel the connection- the Pinoy twist. They must reconnect with the market through the benta ads like the 'Eto ang beat" craze (which I actually memomize) and the phenomenal Nikki Gil jingle. Well, if you really know me, I love Coke. I am totally in love with it. Although I'm not addicted to it to a point that it's my water. But it is my choice of drink every time I'm out for meals. That's why I am quite attached to their campaigns.♥
I am very excited for the weekend! It's going to be the super de-stress weekend! Friday Party at Temple then Saturday Jzone event (care of Juancho) , party at Mezze in Greenbelt then Wind event in Jaipur! I wish that many of my batch mates will come on Saturday. GUYS, LET'S SUPPORT EMM'S EVENT. Sunday might be my spaaaah or salon day. That is, if I still have money to spend.
2 comments:
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